Resources

Featured White Paper/Report

The Omnichannel Identity Guide: Connecting Offline to Digital

Learn how leading brands eliminate match-rate decline and activate unified audiences across direct mail, CTV, and programmatic platforms without relying on cookies.

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Blog

Actionable commentary, campaign tactics, and the latest data and marketing trends.

What You’ll Find: Weekly insights on data-driven marketing, identity resolution tips, consumer privacy updates, and omnichannel campaign strategies.
Featured Topics: First and third-party data strategies, B2B and B2C audience targeting, omnichannel marketing, and identity resolution trends.

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Case Studies

Real-world results and measurable performance improvements across industries.

What You’ll Find: Verifiable success stories showing how organizations leverage Alesco’s data assets, predictive models, and our digital solutions to lower CPA and boost conversion rates.
Featured Topics: Higher Ed Enrollment Lifts, Non-Profit Donor Acquisition, New Mover Campaign ROI, Financial Services Direct Mail Conversions.

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White Papers

Strategic perspectives and research on modern audience data and market dynamics.

What You’ll Find: Authoritative research papers and executive briefs addressing the evolving landscape of consumer privacy, the changing data landscape, first-party data strategies, and audience acquisition.
Featured Topics: Navigating cookie less deprecation, the economics of first-party data enrichment, privacy-first audience acquisition, and omnichannel targeting strategies.

DOWNLOAD WHITE PAPERS

Industry Reports

Macro benchmarks, consumer behavior shifts, and vertical-specific intelligence.

What You’ll Find: Comprehensive annual and quarterly data reports examining the latest movement trends, donor giving patterns, higher education application shifts, and retail buying cycles.
Featured Topics: Annual new-mover benchmarks, B2B decision-maker trends, higher education applicant insights.

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Guides and Playbooks

Detailed frameworks and resources for executing data-driven campaigns.

What You’ll Find: Tactical blueprints, data hygiene checklists, integration best practices and playbooks designed to help teams execute complex marketing programs faster.
Featured Topics: The mail data hygiene checklist, pre-mover targeting playbook, snowflake and cloud warehouse activation guide.

BROWSE GUIDES

Press & News

Company announcements, platform innovations, and media coverage.

What You’ll Find: Official press releases detailing Alesco product announcements, corporate milestones, executive leadership news, and event participation
Featured Topics: Platform enhancements, strategic partnerships, corporate announcements, and key events.

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Frequently Asked Questions

Clear answers about our data assets, compilation methods, and compliance.

What You’ll Find: Transparent answers regarding our 250M+ consumer database, match rates, CASS/NCOA updates, API integrations, and state/federal privacy standards.
Featured Topics: Data sourcing and hygiene, CCPA/HIPAA compliance, file delivery and APIs, match rates, and overlap audits.

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