Lookalike Audiences - Alesco Data

HOW LOOKALIKE AUDIENCES WORK

You share your seed audience.

This can be your customer file, your best leads, or a specific high-value segment, like repeat buyers or high LTV accounts.

We identify the patterns.

Our team analyzes the seed audience against hundreds of data points to find what your best customers have in common.

We build your lookalike model.

Using our national consumer and business data, we identify new prospects who match that profile.

You activate the audience.

Deploy the lookalike list across direct mail, email, digital advertising, or your CRM, whatever channel fits your campaign.

WHY USE LOOKALIKE AUDIENCES

Reach prospects who are ready to convert. Instead of guessing who might be interested, target people who share real traits with your existing customers.

Scale what’s working. If a segment of your customer base performs well, lookalike modeling helps you find more people like them instead of starting a new list from scratch.

Improve campaign efficiency. Better-matched audiences typically mean lower acquisition costs and stronger response rates, because you’re not spending budget on unqualified prospects.

Use your data, or ours. Build a lookalike model from your customer file, or start with one of Alesco’s audience segments if you don’t have a large enough list yet.

WHERE LOOKALIKE AUDIENCES FIT

New customer acquisition

Expand beyond your existing footprint with prospects who match your top buyers.

Market expansion

Enter a new region or vertical using the profile of your best customers as the blueprint.

Retargeting and suppression

Combine with digital activation to prioritize spend on high-match prospects and exclude poor fits.

Direct mail and email campaigns

Apply the same modeling to offline channels, not just digital ads

BUILT ON BETTER DATA

Lookalike models are only as good as the data behind them. Alesco Data’s premier consumer and business data give us the depth to build accurate, reliable matches, not just basic demographic overlap.