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Analytics & Modeling

Transform raw data into predictive, revenue-generating audience segments. With our analytics and modeling products, you can unlock the value of your first-party data using custom statistical models, automated customer profiling, and machine-learning propensity scores.

Core Capabilities & Use Cases:

Custom Predictive Modeling

Response, conversion, churn prediction, and lifetime value (LTV) models built on multi-sourced behavioral data.

Customer Profiling & Penetration Analysis

Benchmark your customer base against the entire U.S. population to uncover untapped regional and demographic opportunities.
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Lookalike Audience Modeling

Identify high-propensity prospects whose demographic and intent profiles mirror your most profitable buyers.

Segmentation & Clustering

Group prospects and customers by financial capacity, life stage, purchase intent, and risk level.

Identity & Matching

Unify fragmented touchpoints into single, privacy-compliant consumer profiles. We can help you connect offline physical identities to persistent digital endpoints using our robust Identity Graph, achieving industry-leading match rates across mail, email, mobile, and web.

Core Capabilities & Use Cases:

Deterministic Identity Resolution

Resolve disjointed CRM records using multi-key matching (Name, Postal Address, Phone, Hashed Email, and Device IDs).

Cross-Device & CTV Identity Bridges

Bridge offline direct mail files to digital advertising channels (Mobile Ad IDs, IP addresses, CTV households).
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B2C & B2B Match and Append

Append missing contact channels including cell phones, emails, and postal addresses, to reactivate dormant customer records.

Identity Hygiene & Normalization

Group prospects and customers by financial capacity, life stage, purchase intent, and risk level.

DSP+ (Audience-First Programmatic Platform)

Activate custom, deterministic audiences directly across Connected TV, display, mobile, and streaming audio. We help you close the gap between high-precision data and programmatic execution. DSP+ combines Alesco’s verified audience data with an enterprise demand-side platform, eliminating middleman match loss and maximizing working media dollars.

Core Capabilities & Use Cases:

Zero-Match-Loss Onboarding

Activate Alesco custom segments, CRM lists, modeled lookalikes with 1:1 deterministic audience mapping.

Hyper-Local and Pre-Mover Geotargeting

Target consumers based on precise physical location footprints, move triggers, and zip +4 granular boundaries.
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Cross-Channel Programmatic Reach

Execute highly targeted campaigns across high-impact CTV/OTT, streaming audio, mobile app/web, and native display.

Transparent Attribution & Reporting

Track foot-traffic lift, website visits, and verified offline conversions tied directly to programmatic media exposures.

Integrations

Activate Alesco intelligence directly inside your existing modern marketing and data stack. Eliminate fragmented data and CSV exports. Ingest, enrich, and orchestrate verified consumer intelligence through native cloud data warehouse shares, direct APIs, and leading marketing platforms.

Core Capabilities & Use Cases:

Modern Data Stack Sharing

Zero-copy, native enrichment via Snowflake, Databricks, and other partners.

Real-Time API Endpoints

Identity verification, phone/email validation, and data append APIs for customer flows and lead forms.
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CRM & CDP Connectors

Direct bidirectional synchronization with major platforms and popular CDPs.

Secure FTP & Automated Batch Processing

Enterprise-grade encryption, automated scheduling, and monitored file transport for high-volume offline workflows.

Trust & Compliance

  • Enterprise-Ready Infrastructure: SOC2 compliant security workflows, end-to-end data encryption in transit and during storage
  • Privacy-First Omnichannel Targeting: Built from the ground up to comply with CCPA/CPRA, state-level consumer privacy laws, and privacy-safe digital identifiers
  • Direct-Source Accuracy: Backed by trusted data from multiple, verified sources.

ALESCO’S PREMIER DATA

Speciality

Specialty

Because-Data-Matters-53

Email

Because-Data-Matters-54

CPG

intent

Intent

life-event-data

Life Events

b2b

B2B

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