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Reach the right buyers across every screen with precision-engineered deterministic insights into vehicle ownership, brand loyalty, and purchasing behavior.
Move beyond modeling and engage with confirmed vehicle owners. Our Automotive Database represents the industry standard in customer intelligence, providing unparalleled visibility into the garage and driveway.
Data is built upon transactional records, service history, and demographic signals.
Our multi-sourced premier database is 100% marketing compliant and contains records as recent as this year.
Reach nearly 200 million auto owners nationwide.
Fully integrated within the LiveRamp ecosystem for secure delivery to major DSPs.
Target your ideal audience with granular, auto-specific deterministic segments.
Persona | Category | Strategic Target |
| The Affluent Enthusiast | Luxury & Performance | High household income and individuals prioritizing speed and luxury brand loyalty. (Example: Lamborghini, Tesla) |
| The Practical Utility Buyer | Mass Market Leaders | Households focused on space and reliability; ideal for high-volume OEM conquesting. |
| The Sustainable Adopter | Eco-Conscious | Forward-thinking consumers driven by tech innovation, BEV, and Plug-in Hybrid (PHEV) identifiers. |
| The Aftermarket Specialist | Niche & Legacy | Owners of discontinued or specialized brands requiring specific parts, service, or "trade-in" triggers. |
Fuel your next omnichannel campaign with unparalleled accuracy.
Power high-impact video campaigns by targeting specific households based on the vehicle in their driveway.
Identify owners of competing brands whose lease or ownership cycle is reaching the 3-5 year inflection point.
Securely join your first-party CRM data with Alesco’s signals to identify “blind spots” in customer profiles.
Tailor insurance premiums or auto-loan offers based on confirmed vehicle value and owner demographics.
Reach consumers in the final stages of the decision-making process by targeting those visiting competing dealerships in real-time using geo-fencing.
Every record contains a VIN from which detailed vehicle-related information is derived.
Complete the form below to talk to our data experts today.