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Reach in-market consumers in the final stages of the vehicle decision-making process
Catch in-market buyers during the critical 48-to-72 hour decision window. Alesco’s Automotive Signals platform uses location intelligence to identify consumers visiting competing dealerships and instantly turns that behavioral signal into an actionable direct marketing lead.
This service works by targeting consumers who are visiting competing dealerships in real-time. Utilizing geo-fencing technology, we match mobile devices to our Auto-Owners Database, complete with contact information, full demographics, and vehicle-specific information, including VIN. Traditionally used by retailers for mobile marketing, which has the lowest average conversion rates across all media at 1.1%, we’ve added the element of direct mail marketing and are achieving a game-changing 12% conversion rate.
While standard mobile marketing only targets an anonymous device, Automotive Signals resolves that digital footprint back to a real-world individual. By matching real-time geofencing data with our master Auto Owners database, we provide dealers with daily, verified leads complete with names, physical mailing addresses, and specific vehicle profiles. This enables you to hit their mailboxes with a targeted acquisition offer before they make their final purchasing decision.
Target prospects actively walking competitor lots within your specific geographic radius.
Track when your own existing customers visit a same-brand dealership, signaling it’s time for a proactive retention offer.
Identify consumers using competing service centers or independent mechanics to capture high-margin repair and maintenance business.
Pinpoint dealership visitors who are actively searching for new vehicles, indicating an immediate opportunity for auto insurance policy updates.
Our database is sourced from county recorder and assessor records nationwide and updated on a monthly basis to ensure you are working with the most current loan and property status.
Yes. You can filter by “Available Home Equity” or “Lendable Home Equity” ranges to identify borrowers who are prime candidates for cash-out refinances, HELOCs, or home improvement loans.
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